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Diana Verde Nieto

Positive Luxury
Ceo And Co-Founder
Entrepreneur and game-changer Diana Verde Nieto is co-founder and CEO of Positive Luxury, the company behind the Butterfly Mark. Argentinian-born Diana is a serial entrepreneur who was nominated by the World Economic Forum as a Young Global Leader, went to Harvard Kennedy School of Global Leadership and Public Policy and trained with Al Gore at the Alliance of Climate Protection. Diana is a pioneer in the sustainability sector, in 2002 she founded Clownfish, a sustainability communications consultancy, before the topic was on most people’s radar and built it to international success before selling to Aegis-Dentsu Group in 2008.In 2011, Diana co-founded Positive Luxury, rewarding luxury lifestyle brands with the Butterfly Mark, a trust mark which legitimizes a brand’s commitment to social responsibility and sustainability. Positive Luxury helps consumers to identify brands that have a positive impact on people and the planet, through the Butterfly Mark and their Trust Button, which tells a brand’s positive story directly at point of sale whilst capturing real time consumer data. @dianaverdenieto